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Luxury’s Digital Futures: What brands need to know
Luxury brands are navigating a breaking point, where deep cultural understanding and seamless e-commerce are no longer optional—they’re the keys to thriving in a world where digital and real life are merging.
Tech-savvy, culture-first: Five insights about Gen Z
Gen Z is rewriting the rules for brands, blending bold authenticity with a digital-first mindset and a fresh approach to AI, privacy, and engagement.
Ready, set, go: How sports drive internet culture
From viral sports moments to athlete-driven cultural movements, the intersection of sports and internet culture is transforming how we connect and engage with the world online.
LOOP's Guide to Gaming: How virtual worlds can boost your innovative edge
As gaming continues to evolve into a powerful cultural force, brands are finding new opportunities to engage with audiences through virtual worlds and gamified experiences.
Beyond the hype: Is digital fashion still the industry’s next big thing?
Digital fashion is reimagining personal style through AR try-ons, VR avatars, and the fusion of physical and digital designs in an increasingly online world.
LOOP's Impact Report 2023
We’re on a mission to create a best-in-class diverse, sustainable and impactful agency environment. How are things going? Find out in LOOP’s Impact Report 2023.
How to get back to office after COVID-19 without feeling unsafe?
How do we slowly bring 180 people back into the LOOP office after COVID—19, without making even one person feel unsafe? With a plan, that everyone can ignore.