Let us show you the ropes — this is how we do things at LOOP.
AI agents are here. What will your brand do about them?
AI agents are no longer just hype. They are changing how brands create, sell and connect by merging automation, personalization and intelligent collaboration.
We made an AI influencer and here is what we learned
AI influencers are transforming digital marketing, but creating one that feels authentic, culturally relevant, and truly engaging takes more than just technology—it takes vision, strategy, and full commitment.
Weird is the new viral
Absurdist content remains a major trend for 2025, but it is also showing signs of evolving and adapting to new platforms and cultural contexts. Here’s an analysis based on the current state of the trend and its trajectory.
Emerging digital behaviors to watch im 2025
The way we engage with technology is evolving, creating new spaces, identities, and opportunities brands cannot afford to ignore.
The LinkedIn Glow-Up: Why you need a new strategy for the Gen Z era
LinkedIn is evolving into an influence engine where bold ideas, authentic storytelling, and employee-driven ecosystems are redefining how brands build trust and dominate conversations in 2025.
Gen Alpha: Connecting with the AI generation
Generation Alpha, the first AI-native cohort, is redefining creativity, connection, and consumer behavior—discover how this unstoppable generation is shaping a bold, tech-driven future.
How AI is changing creative trends on social media
AI is changing how we create, express, and scale ideas. Take a look at how it’s reshaping visuals, digital self-expression, and global content strategies for brands and creators alike.
Tech-savvy, culture-first: Five insights about Gen Z
Gen Z is rewriting the rules for brands, blending bold authenticity with a digital-first mindset and a fresh approach to AI, privacy, and engagement.
Luxury’s Digital Futures: What brands need to know
Luxury brands are navigating a breaking point, where deep cultural understanding and seamless e-commerce are no longer optional—they’re the keys to thriving in a world where digital and real life are merging.
Ready, set, go: How sports drive internet culture
From viral sports moments to athlete-driven cultural movements, the intersection of sports and internet culture is transforming how we connect and engage with the world online.
LOOP's Guide to Gaming: Virtual worlds can boost your innovative edge
As gaming continues to evolve into a powerful cultural force, brands are finding new opportunities to engage with audiences through virtual worlds and gamified experiences.
Beyond the hype: Is digital fashion still the industry’s next big thing?
Digital fashion is reimagining personal style through AR try-ons, VR avatars, and the fusion of physical and digital designs in an increasingly online world.
Why AI influencers make more sense than you think.
AI influencers are changing the social media landscape, offering brands new ways to create content, engage audiences, and streamline marketing efforts.
LOOP's Impact Report 2023
We’re on a mission to create a best-in-class diverse, sustainable and impactful agency environment. How are things going? Find out in LOOP’s Impact Report 2023.
How to get back to office after COVID-19 without feeling unsafe?
How do we slowly bring 180 people back into the LOOP office after COVID—19, without making even one person feel unsafe? With a plan, that everyone can ignore.