Merging Tradition with Innovation - E-Commerce for B2B and B2C
For Gmund Paper, we developed a cutting-edge e-commerce experience that bridges the gap between tradition and innovation. Our design and technology framework cater to both B2B and B2C customers, seamlessly blending Gmund’s rich heritage in papermaking with modern digital expectations.
Our mission was to design a digital platform that honors Gmund’s century-old traditions while meeting the evolving demands of their modern, tech-savvy clientele.
Dual-Purpose Design
The platform was tailored to serve both B2B and B2C customers, offering a fluid and intuitive shopping experience for each. The design adapts to the specific needs of wholesale buyers and individual consumers alike, ensuring simplicity, functionality, and ease of use for both segments.
Honoring Tradition Through Design
Gmund Paper’s legacy is woven into the very fabric of the website, from subtle textures reminiscent of handmade paper to a color palette that reflects the natural materials they use. This deep connection to tradition is balanced by an innovative user interface that speaks to the forward-thinking nature of the brand.
We managed the entire photo production process to highlight Gmund Paper's intricate textures and details, capturing high-quality images that reflect the craftsmanship and uniqueness of each product.
By creating an e-commerce solution that serves both B2B and B2C clients, we’ve crafted a platform that truly reflects Gmund Paper’s dual commitment to heritage and innovation.
