Campaign and Content
Jossi Wells collaborated with ATOMIC and artists, to build a unique design template for the ATOMIC customers to create a very own individual ski in the new ATOMIC Custom Studio. We worked on the activation and communicated the story with on-point ATOMIC, style content creation.
Stoytelling
Letting Jossi Wells driving the campaign forward with authentic content that allows the audience to see what the possibilities are for customized skis and allowing users to take ownership of their designs.
Video and Imagery
In the most authentic way, we went back to the roots of a creative workshop as the backdrop for bringing ATOMIC Custom Studio to life. We let Jossi do his thing and captured the content organically, mixed in with some pieces to camera to make sure the full story could be communicated on a multi-channel roll out.
