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LOOP offices

Alpine F1 Team
— Social Media

We believe that Motorsport, with Formula 1 on the forefront, turns more and more into the business of entertainment and culture. Both motorsports brands and racing teams have to find new vibe — which comes with the strong opportunity to build up engaging motorsports brands, use the power of social entertainment and in the next generation of fans’ hearts.

A social-first brand playbook that connects every touchpoint— from defining the Alpine F1 tone to crafting a cohesive, entertaining approach, from drivers’ briefings and real-time fan engagement strategies to a new-age visual guide and measurable growth results.

Alpine F1 Brand Strategy and Playbook

Working closely with the Alpine Formula 1 team in Oxfordshire, we defined a progressive and engaging brand feeling that rolls out perfectly on social media.

Rapid Content Production Sparks

We monitor trends and provide simple solutions for content creation during races with fast post-production handling. Real-time content, viral opportunities and PR stunts along the way.